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Email: Dan.Pankraz@openbrandconsulting.com

Phone: +61 401 113 611

Open Brand Consulting PTY LTD

Dan Pankraz is the Founder and Chief Strategist at OPEN Brand Consulting.

Dan has been a brand strategist for almost 25 years in Sydney, London, New York, Amsterdam at some of the world’s best ad agencies including Leo Burnett Australia, AKQA London, iris, Naked and BBH New York. He’s developed global brand strategies and highly awarded campaigns for some of the world’s most famous brands including Nike, Lynx, Adidas, Samsung, Emirates, Google, Uber, Mercedes Benz, MINI to name a few. Having won over 100 industry creative and strategy awards he’s passionate about the power of creativity in transforming human behaviour and culture.

Whilst Head of Brand Strategy & Innovation at Leo Burnett Australia, the agency was awarded #2 (2021) and #4 (2020) Most Innovative Companies in Australia as voted by the AFR Most Innovative Company Awards.

Whether it’s running brand positioning workshops, focus groups, creating new brands from scratch to address market needs, he’s mastered the mental gymnastics of having to be both super analytical and creative at the same time. He’s inherently curious about human behaviour and has been researching consumer behaviour with a focus on youth culture in the digital age for most of his career.

He’s also passionate about creative problem solving and regularly runs design thinking workshops for kids/teens across Sydney teaching the foundations of creative problem solving.

Dan regularly lectures at Sydney Uni, Miami Ad School, UTS and innovation conferences internationally on brand strategy and how companies can be more innovative.